Welcome back #BehindTheSeams with 9T! Today we introduce you to 9Tailors’ Chief Marketing Officer and Head of People & Culture: Jeff Lahens. Jeff’s far-reaching style story and entrepreneurial odyssey make him an indispensable member of the 9Tailors family. We are grateful to have such a sharp, dedicated individual on our team. Here’s an exclusive look into the passion behind the CMO’s everyday project.
Jeff immigrated to the States to attend university in Massachusetts. Although his business school aspirations were curtailed by tuition costs, fate had better things in store for the fashion-forward entrepreneur. After years of work in software engineering and finance, Jeff landed the title of Marketing Director at a growing financial marketing firm, at the ripe young age of twenty-five. It was this empowering role that granted Jeff the motivation he needed to embark on his own, long-awaited entrepreneurial endeavor. Next stop: Executive Clothing Company—a custom menswear operation that Lahens built with the Harris brothers.
“We bootstrapped, built Executive Clothing Company from the ground up and we literally hit the ground running. We were fortunate to dress notable men in Boston and beyond.”
Jeff’s ECC chapter was critical in his style story, and professional portfolio. While he truly honed his marketing abilities, he also worked to highlight and enhance his own, unique style—something regularly doted on by ECC clientele. When asked about his style today, Jeff is firm in his belief that the power of your style is that it is solely yours; it cannot be defined, assessed, or altered by any onlooker.
“Forget what you’ve heard, style is not a name or a price tag- style is personal. I learned at an early stage in life the power of clothing on perception. Through the clothes I wear and I design for myself, I communicate who I am and what I am.”
Now, in his 9Tailors chapter, Jeff is dedicated to translating his love for men’s fashion and appreciation for originality, to creating and maintaining the optimal client experience. In addition to fostering a creative and diligent office culture, Jeff also works to ensure the 9Tailors mission of quality, inclusivity, and individuality, is always loud and clear. He breathes this same life and purpose into his roles outside of the office; Jeff belongs to the board of the Boston Arts Academy Fashion Technology Department, and a number of non-profits supporting children’s education and youth development. We are beyond grateful to have you on our team, Jeff!
Interested in meeting our CMO? Contact us for more, or make an appointment at info@9Tailors.com!